Hair dryer, initially invented by Alexandre F. Golefoy in late 19th century, is a device that dry the wet hairs. Each year, the market is bombarded with new hair dryers, but with limited selling points: its ergonomics and power. Is this going to be enough for the hair dryers serving people in the contemporary world? We usually leave our hair dryers inside the drawer and its cord unorganized. This might be a good chance to reconsider how we store our hair dryers. As part of Redefined Project, JiyounKim Studio previously presented Conbox- a foldable fan- redefining the roles of the ordinary devices we use in our everyday lives. In this second project, we question how the hair dryers supposed to exist in its unused form. Squared Dryer, without obliterating its functionalities and rationalities of the device, is designed to encompass another core value: a spatially effective way of storing the device; it can be stored in a visually organized and squared structure with its foldable knob via a rotatable hinge and the electric cord effectively kept inside a translucent case. Of course, combining the case with three different types of gradient color and folded device brings a sculpture like image to its users.
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