Design Inspiration - Industrial design / product design blog



Presented for the first time in the dark days of the early 1940’s by Pignons SA, the registration of the ALPA brand took finally place on 19th February 1946. Originating from the Swiss watchmaking industry they produced legendary 35mm cameras made in Switzerland. After some turbulences in the 1990’s Ursula Capaul and Thomas Weber bought the ALPA brand on 29th February 1996 and revived and repositioned it as modular medium format platform. ALPA of Switzerland and the ALPA 12 medium format system were born.Therefore ALPA of Switzerland celebrates today and in 2016 both its 20th anniversary in medium format with the ALPA 12 platform and its 70th birthday as a camera brand. In order to commemorate this anniversary, ALPA launches a special edition of its very first medium format model – the ALPA 12 SWA. Paying tribute and bridging the last 70 years the ALPA Anniversary Edition is dedicated to analog photography with its 6×9 roll film back and a special edition of the Rodenstock/ALPA HR Alpagon 5.6/70 mm lens which suits perfectly also the most recent digital backs up to 100 MP today. Nevertheless, due to its high modularity the ALPA 12 cameras can be used both analog and digital (third party digital back not part of the delivery). The ALPA Anniversary Edition Set is strictly limited to 20 units representing 20 years of ALPA 12 Medium Format System. It gets delivered with all special edition ALPA 12 SWA body, Rodenstock/ALPA HR Alpagon 5.6/70 mm with additive manufactured lens hood, ALPA/Linhof 6×9 roll film back, ALPA viewfinder and various unique accessories like light meter with also additive manufactured holder, ground glass and high-end dark cloth in a special edition case and Fujilfilm Acros 100 roll film – ready to use. Each buyer will be provided with a personal ALPA Anniversary Edition Set certificate. Product remarks: ALPA Anniversary Edition Set, Anniversary 70 Years ALPA and 20 Years ALPA 12 Medium Format System – Special edition case with ALPA 12 SWA, 25 mm shift, handgrips in rosewood natural; special edition Rodenstock/ALPA HR Alpagon 5.6/70 mm and lens shade (additive manufacturing); special edition ALPA/Linhof roll film back 6×9; ALPA viewfinder with unique holder (additive manufacturing) for Voigtlaender meter; ALPA groundglass and black cloth and Fujifilm Acros B&W film – The anniversary edition is limited to only 20 pieces representing 20 years ALPA 12.

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