The Japanese approach to design has always been original, which is the foundation of culture with its art of origami and the samurai spirit. The simplicity and sense of space, and today are recognized in the industrial design of the Japanese brands. But for some reason, this approach is now rarely used in the design of Japanese cars and motorcycles. It felt the impact of the European brands that impose their rules of the game, when an inexperienced user can not tell the Japanese product from the European. It’s time to go back to the roots and make Japan great again!