Design Inspiration - Industrial design / product design blog

ASTRO – STUDIOS – Zuli Smartplug

Zuli partnered with ASTRO to design an intelligent electric plug that gives you the power to track your energy consumption and more.


KNOWLEDGE IS POWER Most power strips, adapters, and surge protectors don’t look like much, but then again, they don’t do much either. The Zuli Smartplug called for sleeker, more refined design to reflect all the features contained in this powerful little unit. The Zuli Smartplug lets users remotely power up and down appliances, dim lights and track energy consumption all from their phone. The Smartplug’s form factor positions it in the world of intelligent connected devices. A subtle LED indicator integrates some UI into the physical product and lets users know when the Smartplug is successfully connected with an appliance. The Smartplug was a huge hit on Kickstarter in 2015 and is now available at many different physical and online retailers.

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