Design Inspiration - Industrial design / product design blog

Blond Ltd – Borrn Feeding Bottles

The Borrn feeding bottle has been designed for both child and parent. For the parent; we moved away from a child-like aesthetic and took cues from homeware and furniture design. This enabled us to create a truly unique look-and-feel which is internationally more sophisticated than other baby products. The design language, the oval-to-circular shape, has also been driven by an ergonomic functionality; providing an area for grip. This non-circular base also prevents the bottle rolling.

 

For the child; we have utilised materials and techniques that ensure it is one of the most hygienic products on the market. The contents of the bottle never come into contact with plastic, only BPA-free medical-grade silicone.

 

With our philosophy in mind, Conscious Design; we have also designed a product that can be updated as the child grows or passed-down to future children. Silicone can withstand extreme temperatures, meaning that these bottles can be sterilised repeatedly with little or no wear. The bottle wall has intentionally been made thicker than is standard, further promoting the longevity.

With sustainability in mind; all bottle sizes, lid types, teats and attachments have been designed to work together, so the bottle can grow with the child, further enhancing the longevity of the product.

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