In our increasingly complex and connected world, medical devices are part of an ecosystem that includes numerous touchpoints, such as packaging, instructions for use (IFU), digital services and smartphone apps. Each of these touchpoints can have a significant impact on a patient’s experience and their perception of a treatment.
Unfortunately, many medical products are designed by disconnected development teams with little or no concern for the overall patient experience.
Symptoms of disconnected, disparate design can be seen in inconsistent aesthetics, icons, colours, language, fonts and most worryingly, interaction cues. Accumulated evidence from testing products with users, indicates that a lack of harmony across product touchpoints leads to disjointed, confused and ultimately, poor patient experiences.
