Design Inspiration - Industrial design / product design blog

Citrus design – HYUNDAI Heavy Industries

*Through our integrated insight and foresight, we analyzed the values that brand should contain and deliver to user. We were trying to create new innovation through differentiated strategy. Hyundai Heavy Industry was trying establish next-generation product concept design of excavators, forklifts, wheel loaders to become a market leader in heavy equipment. They were also trying to deliver their firm identity on domestic, global market to their consumers.


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