In 2012, Kenya Hara, the former art director of Muji and the president of NDC, asked Yeongkyu Yoo ( cloudandco ) for designing the product of Arkray to keep consistent brand identity after he established renew branding + vision of Arkray headquartered in Kyoto Japan. Therefore Yeongkyu Yoo designed functional yet simple product design with new UI design language as well as improving the finishing quality of the product based on Kenya Hara’s brand vision.
