How can reductionism lead to a greater experience and add to the appeal of a product? The Land Rover BackPacker is a minimalistic travel vehicle that questions the space and the complexity needed in a vehicle while exploring the world 4×4. It is inspired by the necessity of reduction in today’s consumerist world to fight climate change and the freedom of travelling light. The open design creates an interactive space with it’s surroundings which is created in a multifunctional approach to be more then a car but a space to hang out and a place to sleep in the wild.
