Design Inspiration - Industrial design / product design blog

FLUID Design – PLAY

THE CHALLENGE

With today’s mobile devices and easy accessible apps, everyone is a gamer. With PLAY we blur the borders between mobile and console gaming. Because fun should have no limits.​​​​​​​
THE RESULT

A fully flexible ecosystem that turns your mobile device into an uncompromised gaming machine. PLAY offers a whole new gaming experience: Play anywhere, anytime.​​​​​​​

PLAY ANYWHERE, ANYTIME.

Attach control pads directly to your screen and turn it into a full-on gaming device, with great usability and intuitive shortcuts to various gaming features. Easily combine PLAY parts to a complete ergonomic, connected controller. Full gaming experience, easy to take along. Play where you want with no compromises.

AN ALL NEW INTUITIVE PHYSICAL AND DIGITAL INTERACTION EXPERIENCE.

PLAY features a 360º projection and sound system that turns any surface into your own gaming universe. Create your own race tracks and virtual worlds in a fun and intuitive way. Play like you never imagined before.

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