PLAT / 2015
Design Team : Hyunsoo Choi
Material : Plastic, Ceramic
Category : Bidet
Client : American Standard
Material : Plastic, Ceramic
Category : Bidet
Client : American Standard
American Standard, a lavatory product company, and designer Choi presented a bidet project – PLAT.
The project started out from thinking how the bidet can be presented as a natural component in a sanitary space.
During the research, designer Choi approached bidet from various perspectives and found a consumer research that shows consumers feel unsanitary touching the toilet seat to open the cover.
This inspired him to design PLAT as an objet that exists on a clean plane; consumers can open the cover without feeling unpleasant by avoiding touching the toilet seat. Designer Choi thought of bidet as a seating object, an object that blends in a clean and refined place, and an object that induces unconscious use to consumers.
The project started out from thinking how the bidet can be presented as a natural component in a sanitary space.
During the research, designer Choi approached bidet from various perspectives and found a consumer research that shows consumers feel unsanitary touching the toilet seat to open the cover.
This inspired him to design PLAT as an objet that exists on a clean plane; consumers can open the cover without feeling unpleasant by avoiding touching the toilet seat. Designer Choi thought of bidet as a seating object, an object that blends in a clean and refined place, and an object that induces unconscious use to consumers.
To present PLAT as a simple architecture, designer Choi minimized the structural hinges and parting lines and comprised the product with simple lines and planes. Reinterpreting the bathroom space, bidet PLAT is no longer a product placed in a sanitary space but blends into a space as a clean and refined objet.
[JOONGHO CHOI]
[Hyunsoo Choi]
