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Design Inspiration - Industrial design / product design blog > Crowdfunding > Ian Bok – Phone the rock – Kickstarter

Ian Bok – Phone the rock – Kickstarter

Boost Productivity. The SIMPLEST and most STABLE silicone smartphone stand with FIVE different viewing angles to adjust your posture.

People who need to do multiple jobs at the same time, gets distracted easily. They mostly stop what they are doing when they check smart phones. Because a smart phone should be held with a hand, unlike desktops or laptops, it creates problems. Not only does it reduce the efficiency of the work, but also causes frequent breakdown of the cable and ruins tidy interior.Project Goal The goal of the project is not to be a cradle for smartphones, but to create a cradle for human.


I spent much time in the idea and engineering to design a comfortable angle for eyes to reach without sacrificing the exterior design. Concept “Phone the Rock” is a TOTALLY new cradle for smart phones, designed to improve work efficiency. Mother Nature. It’s the resting place for mocking birds, wind, and us, humans. Inspired by ‘Rocks’, we designed Phone the Rock for all the multi-taskers, readers, Instagramers, who love the fast access to cell phones.


“Phone the Rock”, you can continue using your devices, all while keeping a comfortable and most importantly, healthy posture.Smartphones are designed for our conveniences, yet their extensive usage, especially when sitting at a desk, can lead to various health issues. These include bad posture, stiff neck and back pain.



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