Jiyoun Kim Studio launched a new lifestyle brand ‘Usetool Company’, in collaboration with Ventures Lab. As a creative director of the Usetool Company, Jiyoun Kim conducted consulting on designs, web, and marketing directions including brand, products and packages. The brand Usetool Company, which has reinterpreted the usual use of tools in daily life, has a concept that aims for the true meaning of a ‘Use-Tool’. Usetool Toothbrush is the Usetool Company’s first line-up, consisting of a toothbrush, toothbrush sterilizer, toothbrush holder and sonic wave. In the Usetool Toothbrush project, Jiyoun Kim focused on the entire process involving toothbrushing. Usetool Company manages the reminder for the toothbrush replacement cycles that can be missed because people are too busy. It also offers instructions for the right usage and storage, and it even explains the proper toothbrushing process. Usetool Toothbrush won the 2018 iF award, sales for start at the end of 2018 in South Korea, North America, EU and Japan.
You may also like
Second White – Electric Toothbrush S
We occasionally experience the mysterious and beautiful phenomena that nature has made. Eclipse that we can only see in the sky on a clear and calm day, we’ve reflected the attractive light and nobleness of the Eclipse...
Thomas Le – WATER FLOSSER
This project aims to create a delightful and effective water flossing experience.
ig
Jiheon Song – SLIP WASH
The Washing machine door opening and closing method consuming the front space requires additional movement of the wheelchair user. Changing the opening and closing method of the existing door which is an obstacle factor...
Seungeop Lim, Kim Hyunsoec – Reef
Wireless hair dryer / 190x125x50(mm) / Aluminum, ABS, etc / 2018 Among the problems with the existing hair dryer, the difficulty of storing the line and inefficiency in space utilization were pointed out. The overall...
Andrea Pedulli, Metafora Design – Minimal Toothbrush – Alphabet Collection
Alphabet project comes from the idea of wanting to improve my rendering, graphics, modeling and pagination skills. I will make 26 different projects, up to complete the whole alphabet. Here is the first one, A.