Design Inspiration - Industrial design / product design blog

JongChan Mun – 2016 audi competition

Valuable timeThe design inspiration came from Audi’s logo that represent amalgamation and harmony of Audi, Wanderer, Horch and DKW. Through light and time, the work reinterprets the value of progress by time and space when the sun passes [noon, midnight] the standard meridian, and by the past and the future. The design was expressed by focusing on the brand philosophy and essence of Audi that’s concise and restrained despite the passage of time.


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