JOONGHO CHOI, Hyunsoo Choi, Jeong Kim – LUCY – Water purifier

Creative Director : Joongho Choi
Design Team : Hyunsoo Choi, Jung Kim
Collaborated with Daehoo Kim ( Coway Product Designer )
Category : Water Purifier
Client : Coway
Household electronics company Coway and Joongho Choi Studio worked together to create water and ice purifier Lucy. Lucy is a small size water purifier with ice dispenser.
The maintenance of water purifier is very crucial as the hygiene is the key factor for these products. Coway maintains their water purifies with their coordinators  and Joongho Choi Studio considered easy access to parts and components for better maintenances.
The cover and ice tray are designed to be separated from the body for cleansing inside the water tank and the parts are designed to be intuitive for easy dissemble.