Levi Strauss & Co. introduces Project F.L.X. (future-led execution), a new operating model that brings denim finishing into the digital era. By digitizing denim finish design and development, we’re enabling a more responsive and sustainable supply chain at an unparalleled scale. Project F.L.X. radically reduces time to market and eliminates thousands of chemical formulations from jeans finishing. Through Project F.L.X., we are achieving the ultimate balance of agility and sustainability, while upholding our standards of craftsmanship, quality and authenticity.