Design Inspiration - Industrial design / product design blog

LIFT, Beyond Carrying your MacBook

LIFT is not a stand, not a case, nor a bag.

Yet it is better than all of the above. It is an innovation offering a new way of using your MacBook throughout the day. Stylish, protective and well designed for your life on the move. LIFT matches the MacBook’s minimalist finish, which is light, durable and sleek. Just like the natural extension of it. Restyleable covers offer protection and fit your everyday style. Moreover, the unique frame design provides protection, adjustable viewing and typing angle, air circulation and even mobility of carrying. LIFT balances fashion with function and lives up to the high standard of the MacBook. It is the perfect design for all  MacBook users.

Author: Caroline Bank


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