Generico is a prototype for a new way of design thinking, developed with a holistic approach using latest technologies. The design is based on the requirements of comfortable sitting and responds to load forces and ergonomic conditions. The chair – resulting from an all-embracing line of thought, from design to production, is an ideal field of application for 3D-printing-technology as it allows for an optimal material distribution. The result of this visionary design approach is a pioneering example, showing the future potential of this production process. The generative form-finding process takes into account structural performance, material properties and ergonomic demands as well as parameters of production. In order to accommodate the idea of a generative design development the concept for the realization is based on generative/additive manufacturing technologies. In a first step the constraints for the form generation were defined in a parametrical 3D-model. Next to ergonomically relevant aspects – like seating height, position and angle of the backrest as well as direction of motion – structural parameters were integrated in the modelling strategy.