Design Inspiration - Industrial design / product design blog

Mercedes-Benz Generation EQ

EQ: The new brand for electric mobility.

At the Paris Motor Show, Mercedes-Benz will unveil its new product brand for electric mobility: EQ. The name EQ stands for “Electric Intelligence” and is derived from the Mercedes-Benz brand values of “Emotion and Intelligence”. The new brand encompasses all key aspects for customer-focused electric mobility and extends beyond the vehicle itself. EQ offers a comprehensive electric mobility ecosystem of products, services, technologies and innovations. The spectrum ranges from electric vehicles to wallboxes and charging services to home energy storage units.

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