BMW Opulence is an attempt to envision a future luxury car for BMW. BMW is known for its driving pleasure, also known for their high-end luxury cars like 6 Series and 7 series. BMW had recently showcased their concepts for Vision Next 100 concept which is the glimpse of future Autonomous BMW cars. Keeping this in mind, this project aims to envision a separate brand for BMW as BMW O i.e. BMW Opulence (autonomous luxury cars). This Project focusses mainly on the exterior to represent elegance and luxury to create a sophisticated BMW’s high end luxury Machine. The car is based on 7 series platform with a much lower profile which is possible due to the battery pack under the front hood. BMW OPULENCE is perhaps the contemporary answer to the future of luxury.
Design Inspiration - Industrial design / product design blog > Transport Design > Swaroop Roy – BMW Opulence
Swaroop Roy – BMW Opulence
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