Design Inspiration - Industrial design / product design blog

THE ASTON MARTIN AM37 POWERBOAT

The 37-foot Aston Martin AM37 powerboat made its world debut at the 2016 Monaco Yacht Show, marking Aston Martin’s entry into the nautical world. The new day-cruiser is offered in two versions with the AM37S expected to reach speeds of 50 knots.

The AM37 is the result of two years of research and development, challenging the status quo of the nautical world and combining the best in innovative technology and bespoke craftsmanship. The AM37 was a true team effort, bringing in the most experienced Aston Martin designers to style and create a truly unique product. Aston Martin’s master craftsmen who worked on cars such as One-77, Aston Martin Vulcan and the new DB11, provided their automotive experience, which was reinterpreted onto the boat with outstanding results.

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