Design Inspiration - Industrial design / product design blog

Tim Zarki – Dire N45

The N45 is an automatic watch design for the brand DIRE. This is a personal project completed in the Spring of 2014.

DIRE is a fictional design label specializing in watches, apparel, bags, and accessories. I tasked myself with designing a top-of-the-line timepiece to communicate the Dire brand identity.

The form of the N45’s case evolved through the compression of a sphere. It is continuous and presents a smooth, convex surface against the wrist of the wearer.

The final design achieves depth through the use of varying material finishes and layers, and through the interplay between negative and positive elements. The band attachment method creates an iconic and innovative form.

The caseback reveals precisely fabricated carbon fiber bridges behind a black PVD steel rotor that winds the automatic movement.

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