A stylish power tool improves the user experience and the product semantics for non-professional user. Designed by Yu-Chung Chang for Electrolux in Birmingham City University. The Electrolux Drill, a rechargeable electric drill, is an innovative product which improves the user experience in operating it. Moreover, the elegant electric drill could be put freely on the table in the living room, rather than stored in garage. This kind of product is more like a stylish life appliances than the industrial tool. Adding several new creative features in order to improve the user experience when operating the new electric drill, allows users to understand how to use the product easily.
Electrolux Drill from Chang Yu-Chung on Vimeo.