Designed for young ladies aging from 20-35, pursue products that fits nicely in their Scandinavian trend homes, this targeted group of consumers adores cute designed products and would likely choose it over ordinary white goods.
Its designed to care for the family, the noise when boiling water is the main pain point of consumers. Drawing simple elements features of the kettle into a bird, while maintaining its utilitarian function, equipped with a fast boiling speed of 1800W to bring it to boiling at a low noise of 58dB in just five mins.
